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Why fresh is best? When
coffee is roasted, chemical
changes take place to produce
the flavors and aromas that are
detected by the
olfaction
and
gustation
processes. These chemical
compounds are fragile and start
to become stale in a short time
as coffee is perishable.
When coffee becomes old, the
aroma and flavor are lost or
changed leaving a flat, bitter,
coffee with little flavor.
Coffee is at its optimum at the
second day after roasting and up
to two weeks. Coffee
stored properly in the whole
bean can be acceptable up to
four weeks. After grinding
coffee it loses its character
within 24 hours.
Please do not freeze or
refrigerate coffee beans.
Keep your coffee in an air tight
glass or high quality acrylic
canister. Store the coffee
in an area that is out of the
sun and maintains an even
temperature. We suggest
you buy only the coffee you will
need in a two week period. If you have
questions regarding our coffee products,
please e-mail
sales@quackenbushcoffee.com
or call 1-800-705-1369. |
